Sales Executive - Liquor Store Central

Job Description: About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Join our Sales Team

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About this role

You will be responsible for:

• Drive distribution, deliver instore execution excellence in responsible coverage
• Execute by region/channel business plans with customer focus
• Effective implementation of consumer/trade programs to ensure brand-building objectives as well as activation
• Build up sustainable relationship with customers
• Demonstrate tangible sales fundamentals to ensure in-store winning position
• Collect and generate prompt market data with good quality at all times. This includes reports, competitor feedback and other required market information to drive insights.

The required qualifications for this role are:

• At least 5 years sales experience within a consumer goods company.
• College Graduate ideally with business degree.
• Experience in whisky category or off-trade channel is a plus.
• Ability to overcome objections from customers.
• Good interpersonal, negotiation & communication skills, self-motivated energy, ability to solve problems and deal with variety of people.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type: Regular

Primary Location: Taichung

Job Posting Start Date: 2026-10-28