Lead Researcher - Mixed Method

Job Description:

Job Description – Senior Research Manager – Mixed Methods

Experience: 10-12 Years in consumer research / insights

Location: Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical):

• Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.
• Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.
• Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.
• Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.
• Building capability in mixed methods approaches within the team.
• Connecting research outcomes to client objectives, market realities, and strategic decision‑making.
• Building trust with clients, internal stakeholders and cross‑functional teams.
• Partnering effectively with analysts, designers, product managers, and other researchers.
• Maintaining clear communication during project briefings, updates, and post‑study discussions.
• Making insights accessible and persuasive through clear narratives and visuals.
• Proactively addressing issues to ensure smooth project closure.
• Driving alignment on research strategies and recommendations.
• Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities – Technical:

• Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.
• Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations
• Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.
• Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.
• Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.
• Translating numbers and narratives into compelling stories that resonate with stakeholders.
• Guide the customer on the appropriate research strategy that addresses their business objectives.
• Design the discussion guide / questionnaire / research framework.
• Analyse the information and create insights / synthesize findings.
• Create reports in PowerPoint, Google Slides
• Design proposals / pitches for client studies.
• Be the key point of contact for the client.
• Manage the overall project end to end.
• Guiding junior researchers across qual and quant projects.

Location: DGS India - Bengaluru - Manyata N1 Block

Brand: Merkle

Time Type: Full time

Contract Type: Permanent