Paid Media Coordinator (Ad Ops)

What you will do:

As a Paid Media Coordinator, you'll be a crucial player within our consumer marketing team, working across various business lines including Brand, Digital Commerce, Film, LBE and more. Reporting directly to the Sr. Manager Paid Media (Digital), you'll also collaborate closely with the larger consumer marketing team. If you're passionate about media strategy and thrive in a collaborative, data-driven environment, we’d love to hear from you!

This position is hybrid (3 days in the office per week). Office location is 1303 Yonge Street, Toronto. #LI-Hybrid

Responsibilities: Campaign Setup & Ad Operations

• Traffic and launch paid media campaigns across programmatic and direct publisher platforms.
• Manage ad creative uploads, placements, audience implementation, and campaign QA.
• Coordinate tagging, pixel implementation, UTM tracking, and conversion setup.
• Troubleshoot campaign delivery, tracking, and platform issues with vendors and analytics teams.
• Maintain campaign naming conventions and platform governance standards.

Reporting & Performance Support

• Monitor pacing, delivery, and budget utilization.
• Identify anomalies and flag optimization opportunities to channel leads.
• Assist in maintaining dashboards and media scorecards.

Quality Assurance & Governance

• Support channel lead to conduct pre launch and post launch QA checks to ensure accurate campaign execution.
• Verify pixels, tracking, creative specs, and landing page functionality.
• Support brand safety, privacy compliance, and platform best practices.
• Ensure data accuracy across media, reporting, and finance systems.

Collaboration

• Work closely with key stakeholders across multiple departments to support individual marketing needs.

Media Operations & Administration

• Manage insertion orders (IOs), MPAs, vendor documentation, and campaign setup checklists.
• Support invoice reconciliation, billing validation and budget tracking.
• Maintain campaign documentation, process guides, and media archives.
• Coordinate with vendors, analytics, and marketing stakeholders.

What You Will Need:

• Bachelor's degree or concentration in advertising, marketing, business administration, and communications preferred
• A minimum of 1 year of Ad ops experience is required. Working within Digital buying ecosystem.
• Bonus points for experience with media operations
• Experience with any DSP platform
• Experience with media buying particularly with DSPs (e.g,. DV360, TTD, Amazon DSP, CM360)
• Experience and/or knowledge in programmatic
• Basic understanding of measurement, attribution and campaign performance metrics (CTR, VCR, CPM, CPA, ROAS)
• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Experience with pixels and ad ops process
• Advanced proficiency with Excel, Word and PowerPoint
• Solid verbal and written communication skills
• Detail-oriented, able to multi-task and produce accurate work
• Proven project management skills
• Good quantitative skills, including analytical abilities and math proficiency

Inclusion & Diversity

Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at jobs@cineplex.com.

Use of AI

We use AI-assisted tools to help us review applications and support parts of the recruitment process. However, every application is reviewed by our HR team, and all hiring decisions are made by our people, not by AI.

This is a new position and is being actively recruited for.

While we appreciate all interest, only those candidates selected for an interview will be contacted.

Wage ($): $55,00.00 – $65, 000.00CAD