Demand Generation Specialist

Nylon builds AI research tools that are changing how lawyers and accountants work. 2,000+ firms across New Zealand, Australia and the UK trust our platform, from the biggest firms in the world to small specialist practices. Backed by Australasia's top VCs, we're expanding into the USA while relentlessly deepening our position in the UK and Australia.

Our growth so far has been driven by outbound sales. We're looking for a Demand Generation Specialist to build the marketing engine alongside it.

THE ROLE

You'll plan demand generation end to end. Build campaigns, run them, measure what they return and feed qualified pipeline to our sales team. You'll work closely with the founders and sales, with real freedom over what we do and how we do it.

WHAT YOU'LL BE DOING

• Planning and running campaigns across paid search, paid social, email, content and webinars
• Owning the funnel from first touch to sales-qualified pipeline
• Working closely with sales so leads are followed up fast and their feedback shapes the next campaign
• Building our marketing foundations, including landing pages, tracking, attribution and automation
• Managing the budget and reporting on cost per lead, conversion and pipeline generated
• Testing new channels, messages and audiences, then doubling down on what works

ABOUT YOU

• 3+ years in B2B demand generation, growth or performance marketing, ideally in SaaS
• Comfortable with ad platforms, a CRM, marketing automation and analytics
• Analytical by instinct, measuring campaigns in pipeline and revenue rather than impressions
• A strong writer who can craft the message as well as ship it
• Happy at the scale-up stage, with little-to-no playbook and plenty of ownership
• Experience marketing to professional services is an advantage

ESSENTIAL FOR THIS ROLE

• The right to work in New Zealand
• Based in Auckland, with regular time in our CBD office