Direct Response Copywriter

Wisevu and our sister agencies, Homevu.com and CharityMarketing.com, are building world-class digital marketing for the age of AI. Together, we serve clients across three of the most essential industries: healthcare/wellness, home services, and charities and nonprofits.

We’re looking for a Direct Response Copywriter who writes copy that gets people to act: book, call, buy, or donate.

What You’ll Do

• Craft and refine high-performing copy across multiple channels, including websites, landing pages, social media, email campaigns, and blogs.
• Edit and rework existing copy to improve its performance.
• Use campaign data (conversion rates, CTR, engagement) to test, iterate, and optimize your copy.
• Adapt your writing to each client’s audience, offer, and brand voice.
• Collaborate with marketing strategists and designers and bring your own ideas for improving campaigns.
• Use SEO and AI tools to work faster without compromising quality.

How You’ll Work

We work with clearly defined processes, briefs, timelines, and review cycles. Every brief outlines the goal, audience, messaging direction, and success metrics, so you can focus on writing copy that converts, not on chasing context or unclear feedback.

Requirements

• C1-level English proficiency or higher.
• 2+ years of hands-on experience writing direct response or conversion-focused copy (landing pages, ads, email campaigns).
• Experience working in a digital marketing, advertising, or performance marketing agency.
• Hold a Bachelor’s degree or higher in Marketing, Advertising, Communications, English or Journalism.
• Solid understanding of direct response principles: offers, hooks, CTAs, objection handling, and A/B testing.

Work-timings:

• 9 AM-5 PM Eastern Time workday (Monday - Friday). Fully remote. Must be able to provide at least 5 hours of overlap.

Benefits

For Your Impact, We Offer:

• Fully remote work.
• Starting salary between $2500-$3800 CAD per month, which will be negotiated during the interviews based on competencies, skills, and experience.
• Annual salary review.
• 30 paid leave days per year.
• Premium training programs and access to an internal knowledge base built across 18 years of hands-on experience.
• Professional equipment budget.
• Access to cutting-edge tools.
• Long-term and stable working environment in a company that has been in business since 2008.

We’re excited to see your work and hear your ideas, and work on exciting projects together.

Open to remote applicants from South Africa.

We kindly ask that you provide us with your resume in English.

Wisevu Inc.

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