Assistant Brand Manager

Primary Objective:

• Be responsible for P&L and budgets for own brands.
• Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).

Specific Accountabillity

Numerical Objective:

• Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.

Marketing:

• Develop brand specific marketing calendar.
• Conceptualize, plan, and ensure timely implementation of launches, promotions and brand
• specific animations, consumer events.
• Develop and provide marketing collaterals (i.e., POS displays etc).
• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.
• Accountability and tracking for the brands’ Advertising & Promotional Expenditure.

Inventory:

• Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
• Stock forecasting on new and existing products (including GWPs) of brand responsible.
• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.

Distribution:

• Work with sales team to provide support to garner entry into alternative distribution channels.

PR:

• Develop strong and good working relationship with the media journalists
• Conceptualize, plan and implementation of PR launches.
• Conceptualization and implementation of PR kits, releases etc.
• Compilation and valorization of press coverage by brand – especially on key launches and animations.

Division Management:

• Provide leadership, guidance and direction for team members towards building and

strengthening internal department structure.

Others:

• Able to react to change productively and handle other essential tasks as assigned.
• To have a strong and good working relationship with the principals.
• To have a strong and good working relationship local internal team and regional team

Requirements

• Female or Male, age over 30 years old / Thai nationality
• Marketing or Sales experience in beauty industry will be an added advantage
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed and result-oriented
• Experience in marketing budget planning and P&L analytical
• Pleasant and Mature personality, well organized and hardworking style
• Good at problem solving, quick to respond and able to work outside when needs
• Excellent, proven interpersonal, verbal and written communications skills
• Excellent computer literacy in MS-Office (Word, Excel, Power Point)
• Fluent in English language skill

Education Level:

• Bachelor Degree or Higher in Marketing, or related field

Specific Training/ Skills/ Knowledge Required:

e.g. people management, computer literacy, retail know-how, marketing techniques, etc.

• Marketing principle
• Brand Management

General Temperament:

e.g. numerate, literate, verbal communication, conceptual, etc.

• Open Communication

Preferred Background Experience:

e.g. 2-3 yrs in the beauty industry.

• Require at least 3 yrs. experience in product/brand management, at least 2 yr. of which at management level
• Retail background or have worked in companies with retail counters in department stores will be an advantage

Benefits

AL , PH , Provident Fund, Group Insurance ,and Dental claims