Senior Advertising Strategist

Rational is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.

Our firm is committed to high quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.

About Rational

Rational helps clients shape markets and move decision makers. We deliver strategic communications, full-service marketing, and integrated public affairs campaigns that drive impact.
For over two decades, we’ve delivered data-driven campaigns that expand and protect the commercial markets our clients depend on. Across sectors and industries, our deep bench of experienced professionals and their relentless dedication to our clients show up in our track record of growth and retention.
Rooted in the success of our longstanding bipartisan Public Affairs practice, our Strategic Communications, Marketing, Digital, and Creative teams collaborate to bring you the best minds across industries. With our suite of AI-backed digital tools and Pinpoint Targeting®, we challenge assumptions and take nothing for granted. As results-driven partners, we pursue the most effective solutions for your organization.
We are employee-owned. Every member of the Rational team is personally invested in our clients’ success. That means owner level attention and always-on responsiveness, every time.

Requirements

• 2-4 years of hands on keyboard advertising experience in the context of online campaigns
• Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
• Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other “tier two” bid-based/performance media platforms preferred
• Experience reporting on paid/owned/earned social media
• Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
• Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform’s native measurement solutions
• Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease
• Extreme attention to detail and strong writing skills are required
• Ability to set advertising goals for campaigns and drive toward them
• Ability to work both independently and as a collaborative team
• Proven ability to develop creative, strategic digital solutions to communications challenges Experience working on a fast-paced team with multiple projects happening at the same time

Bonus Points:

• Experience in public affairs/advocacy setting is a plus
• Basic HTML is a plus
• Bachelor’s Degree

Core Responsibilities:

• Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
• Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
• Report on performance and analyze data to determine results and actionable learnings.
• Represent your department in client meetings and conference calls.
• Participate in new business proposals/presentations.
• Keep up-to-date on industry trends, including how to best apply them to client initiatives.

Benefits

Why Join Rational?

• Collaborative team environment with exposure to high-impact work across public affairs, strategic communications, marketing and digital
• Competitive compensation and benefits, including medical, dental, and vision, 401(k) corporate match, and paid time off
• Participation in our ESOP (Employee Stock Ownership Plan)
• Professional development and growth opportunities in a dynamic, fast-paced environment
• Hybrid work model with flexibility: this role requires in-person work at our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 68,000 to 78,500 USD annually.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.