Brand Marketing Manager

Role Description We are seeking a dynamic and highly motivated Brand Marketing Manager to support CHAGEE’s international expansion in SEA. The successful candidate will be responsible for planning and executing brand marketing strategies across all offline channels and fostering the sharing of best practices across markets. This role requires a strategic thinker with a passion for brand marketing, market development and cross-functional collaboration. Role Responsibilities Play a pivotal role in crafting brand marketing strategy & plans across all offline marketing channels including partnership, communities, ATL, BTL and stores to drive brand growth and market share Lead & manage store launch projects across the market. Ensure that marketing campaigns and initiatives maintain brand integrity Monitor offline marketing performance and provide actionable insights to optimise initiatives Collaborate with cross-functional teams (Marketing, Operations, R&D, Supply Chain) to drive cohesive brand marketing strategies