Taiwan Marketing Manager

About Cricut (NASDAQ: CRCT)

Cricut empowers creativity through innovative crafting tools and technology. As we accelerate our growth across Asia, we are looking for a driven and hands-on Marketing Manager to build and scale Cricut’s presence in Taiwan.

Role Overview

As the Taiwan Marketing Manager, you will own the brand and marketing execution in-market driving awareness, engagement, and sales across digital and retail channels.
This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.
You will work closely with regional and global teams, as well as local partners, to ensure consistent brand execution while adapting strategies to the Taiwan market.
This role is ideal for someone who understands the local digital ecosystem deeply and is motivated by building a brand and community from the ground up.

Key Responsibilities

• Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders
• Plan and execute always-on social media presence across key platforms
• Shape paid media strategy and provide creative direction while working with agencies or partners
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
• Plan and execute offline activations including events, workshops, and retail experiences
• Create and adapt locally relevant content for Taiwan audiences
• Monitor, analyze, and report on marketing performance
• Manage marketing budgets with strong ROI focus
• Serve as the local market expert

Qualifications

• Minimum 6+ years marketing experience
• Proven experience in Taiwan market
• Strong social media and content experience
• Experience managing influencer partnerships
• Understanding of paid media platforms
• Familiarity with Taiwan e-commerce platforms
• Strong analytical mindset
• Ability to manage multiple priorities
• Fluent in English and Chinese (written and spoken)
• Comfortable in fast-paced environment

What Makes You a Great Fit

You are a hands-on operator who enjoys executing and getting things done. You move fast, test, learn, and improve.
You understand the Taiwan digital landscape deeply and know what resonates locally.
You are both creative and analytical, combining strong ideas with a focus on results.

About the Opportunity

This role is an opportunity to build Cricut’s brand in Taiwan from the ground up with strong regional and global support.
As Cricut grows, this role has strong potential to expand in scope and impact.

All your information will be kept confidential according to EEO guidelines.