Product Marketing Manager Window Fashion

At SOMFY, we are committed to transforming how people live, work, and interact with their homes and buildings. As a global leader in automated control systems - specializing in motorized solutions for blinds, shutters, awnings - we develop innovative, sustainable, and energy - efficient technologies that enhance thermal health, visual comfort, and reduce overall energy consumption.
With over 50 years of innovation and a presence in more than 60 countries, SOMFY is a family-owned French company with a long-term vision and deep industrial expertise.

• Shape the long-term portfolio strategy by leveraging market trends, customer and end-user insights, competitive intelligence and business performance analysis to identify growth opportunities, define portfolio priorities and support strategic investment decisions.
• Define and evolve compelling portfolio value propositions by driving segmentation, solution positioning, range architecture and feature prioritization, ensuring differentiation, customer relevance and alignment with market needs.
• Drive portfolio lifecycle and performance management by leading launch, enhancement, simplification and end-of-life decisions, while monitoring portfolio health, commercial performance, profitability and portfolio mix to maximize sustainable growth.
• Lead global go-to-market execution and launch excellence by coordinating the Launch Wave process, ensuring alignment with the DEVELOP methodology, securing launch readiness across functions and supporting successful market adoption of new solutions.
• Orchestrate cross-functional collaboration and portfolio governance by partnering closely with IDT, Sales, Finance, Brand & Communication, Customer Marketing and Market Research teams to align priorities, build business cases and support key portfolio decisions.
• Enable commercial success across markets by developing global communication and sales enablement toolkits, from brief to key asset delivery, leveraging expert agencies and collaborating with Brand & Communication when relevant, while providing competitive intelligence, training tools and expert support to regions to accelerate adoption and business performance.
• Strong customer and end-users understanding and ability to translate insights into actionable portfolio decisions.
• Strategic thinking combined with strong decision-making drive.
• Leadership, influence and strong cross-functional collaboration skills.
• Market foresight, competitive intelligence and strategic marketing framework knowledge.
• Solid go-to-market capabilities and experience supporting international launches.
• Ability to structure and drive innovation pipeline roadmaps
• Fact-based, data-driven and results-oriented mindset

The ideal candidate has 8 - 10 years of experience on similar position in Window Fashion business sector or similar; this can include a position as a global marketing role and ideally also combining local marketing or sales responsibilities in an international environment. A Master’s degree in Marketing or Engineering or equivalent background is expected. The role requires strong project coordination capabilities, the ability to influence across functions and a solid understanding of portfolio management, product marketing and go-to-market execution.

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