Senior Associate, GEO

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Performance Media

Job Description: Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020 OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Responsibilities

As a Sr Associate in Generative Engine Optimization (GEO), you’ll support the agency’s early adoption of AI-powered search strategies. You’ll be hands-on with research, analysis, and execution, learning how visibility is shaped by generative engines like ChatGPT, Google AI Overviews, and Perplexity. You will work with world-leading brands to introduce AI optimization frameworks, helping them adapt to an AI-forward search landscape and the evolving ways consumers discover and engage with information. This is a growth role for someone eager to expand their SEO foundation into the fast-evolving world of AI search.

Execution & Research

• Conduct prompt/theme analysis, AI content landscape mapping, and support LLM visibility audits.
• Carry out AI-readiness technical audits to assess site structure, content accessibility, and optimization opportunities for generative engines
• Assist with monitoring and reporting on AI-driven search trends, citation patterns, and competitor visibility.
• Build and maintain trackers, dashboards, and internal documentation to support GEO projects.

Client & Team Support

• Prepare materials and research inputs for client POVs, presentations, and strategic recommendations.
• Collaborate with SEO, Content, and Analytics teams to integrate GEO insights into broader programs.
• Participate in knowledge-sharing and training sessions to grow GEO expertise.

Qualifications

• 1–2 years of experience in SEO
• Strong research, analytical, and organizational skills.
• Proficiency in keyword research and on-page optimization (title tags, meta descriptions, internal linking)
• Foundational technical SEO skills (site audits, crawling/indexing, schema, page speed basics).
• Familiarity with SEO tools (e.g., GSC, SEMrush, BrightEdge) and curiosity about AI platforms (ChatGPT, Gemini, Perplexity).
• Strong desire to learn emerging AI trends and apply them to client work.

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$60,000-$65,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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