Communications Strategies and Metrics Analyst

About Viderity

Viderity is a HUBZone-certified and Woman-Owned Small Business (WOSB) delivering award-winning IT, digital, and creative solutions across federal and commercial markets. Our services span application development, creative services, cybersecurity, data analytics, strategic communications, event management, training, and program management. With over 15 years of proven success and exceptional past performance, we empower clients with innovative, measurable results.

Position Overview

The Communications Strategies and Metrics Analyst is responsible for developing communication strategies and measuring the effectiveness of communications, outreach, and stakeholder engagement for the Office of Legislative and Public Affairs (OLPA) at the U.S. National Science Foundation (NSF). This role collects and analyzes performance data across digital platforms, press coverage, events, and outreach activities, and turns findings into reports, dashboards, and recommendations for leadership. The Metrics Analyst works closely with writers, editors, and digital media staff so that metrics inform campaign design and content development.

Key Responsibilities

Communications Coordination

• Develop communication strategies and products aligned with NSF's mission and national priorities.
• Assist in creating audience-specific communication and engagement plans that include metrics.
• Support integrated strategies that coordinate written, digital, and multimedia products.
• Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.

Metrics and Analysis

• Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
• Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
• Evaluate communication plans, digital engagement campaigns, projects, and products, and draft evaluation results in clear report formats for leadership.
• Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
• Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
• Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
• Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
• Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
• Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.

Qualifications

General Requirements

• Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
• Minimum 8 years of professional experience developing metrics for communication plans and analyzing impact and ROI on outreach for science-focused organizations.
• Experience evaluating and refining communications campaigns using audience feedback and performance measures.
• Experience building reports, dashboards, and data visualizations using tools such as Excel, SQL, Tableau, or Power BI (preferred).

What We Offer

• Competitive annual salary (commensurate with experience).
• On-site role at NSF in Alexandria, VA.