Marketing Manager

Four Main Responsibilities: Job Weighting% - Main Responsibilities

30% - Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives.

30% - Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs.

30% - Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.

10% - Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs.

Major Responsibilities/Activities:

• Consumer insight exploration and translate business objective into brand objective and communication strategy.
• Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.
• Implementing and activating marketing programs of assigned products.
• Leading brand team to develop effective communication toolkit.
• Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan.
• Responsible for advertising, campaign to build brand preference.
• Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance.
• Holding the subordinates accountable for their tasks and coaching them towards action.

REQUIREMENTS:

Industry experiences:

• Bachelor degree in Marketing or related major, healthy care industry is preferred

Position experiences:

• Knowledge of the latest Marketing trends, tools and methodologies.
• A sound understanding of product portfolio management, solid in experience in new product launch and brand management.
• At least 7-8 years of experience in a Marketing position
• At least 3 years of management experience

Language Skills：

• Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing)

Computer Skills:

• Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data.

Other Special requirement:

• Proactive and prompt response to market & competition environment.
• Passionate, creative and innovative way of thinking.
• Clear business sense.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable