SEO Specialist (Digital Marketing)

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with challenger brands and enterprise organisations to drive scalable business growth.

They are now seeking to hire an SEO Specialist to execute organic search work across a portfolio of client accounts. This role plays a key part in improving organic visibility through technical analysis, on-page optimisation, content support, and performance insights.

Job Responsibilities

Technical SEO & Analysis

• Conduct technical SEO audits covering discoverability, site speed, structured data, and indexation, documenting issues and recommending fixes
• Implement approved technical fixes within assigned access and capability, coordinating with web developers where required
• Research AI search and Generative Engine Optimisation (GEO) developments, monitor client visibility, and recommend practical improvements and tests

Content & On-Page Optimisation

• Conduct keyword research and mapping, and optimise metadata, internal linking, and approved page content
• Prepare content briefs, review content, and recommend improvements aligned with search intent, audience needs, and agreed client goals

Reporting & Deliverable Management

• Produce insight-led SEO reports connecting organic activity with agreed commercial outcomes, recommending priorities and optimisations
• Manage SEO deliverables, quality checks, and deadlines across multiple client accounts
• Provide routine client updates and explain results and recommendations with account-manager support

Team Collaboration & Strategy

• Collaborate with web development, CRO, paid search, content, and data teams to deliver agreed work
• Share SEO insights, algorithm developments, and best practices with the wider team

Requirements

• Proven SEO experience, ideally within a digital agency managing multiple client accounts
• Strong working knowledge of technical SEO, on-page optimisation, and content strategy
• Practical experience using tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or Profound
• Ability to translate SEO data into clear written reports and client-facing explanations
• Strong organisational skills, attention to detail, and collaborative problem-solving capabilities
• Familiarity with AI search and GEO concepts with the ability to evaluate emerging practices

Nice-to-Have Skills

• Experience working with Webflow, Shopify, or enterprise CMS platforms
• Exposure to multi-channel digital agency environments collaborating with paid search, CRO, and web development teams
• Hands-on experience testing emerging AI search optimisation strategies

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits