Senior Product Marketing Manager

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Establish and lead the product marketing discipline for a B2B software business, owning positioning, messaging and go-to-market execution. The role works across product, sales and leadership teams and also brings AI-assisted methods into everyday marketing work.

What you'll do

• Define how the product is positioned and described for different audiences, buyer roles and regions.
• Set up the product marketing function from scratch: review current assets, create a working playbook and put it into practice.
• Plan and run go-to-market efforts for new products, partnerships and feature releases in multiple markets.
• Manage the full sales enablement program, producing competitive and objection-handling materials, sales collateral, ROI tools, demo scripts and hands-on deal support.
• Partner with cross-functional colleagues in product, sales, customer success and marketing to influence how prospects find and choose the product.
• Build and roll out AI-supported workflows for competitor tracking, research analysis, content drafting and enablement production.
• Direct the messaging and positioning approach for a planned website redesign.
• Combine customer conversations, deal outcome analysis and market trends into practical recommendations.
• Develop a bank of customer proof points and cultivate advocates for references, case studies and events.
• Mentor regional marketing managers so their demand generation campaigns stay consistent with core messaging.

Requirements

What we're looking for

• Roughly five to eight years in product marketing within a B2B software company.
• A history of creating a product marketing function from the ground up.
• Proven ownership of go-to-market launches from planning through delivery.
• Ability to turn complex offerings into clear, persuasive positioning that generates pipeline.
• Comfort with ambiguity and a collaborative style across product, sales and marketing.
• A university degree in marketing or a related discipline, or equivalent experience.
• Based in Austin and available in the office three days a week.
• Willingness to travel two to three times per quarter.

Bonus points

• Background in construction technology or proptech.
• Experience marketing to technical or field-based buyers.

Benefits

Compensation and benefits

• Base salary: USD 130,000 to 160,000 per year
• Equity
• Health insurance
• Paid annual leave
• Enhanced parental leave

Location and work model

• Austin, TX, United States
• Hybrid, 3 days per week in office
• Full-time