Odos - Brand Lead

Odos is the most advanced Smart Order Routing (SOR) protocol in DeFi, powering deep liquidity, cross-chain swaps, and capital-efficient trade execution. While loved by its users, Odos is still under the radar, and we’re looking for someone to change that.

We’re hiring a Brand & Narrative Lead to take Odos from product to mythos, crafting a powerful identity, voice, and presence that resonates with DeFi power users, partners, and the crypto-curious alike.

What You’ll Do

• Own and evolve the Odos brand identity, from tone and visuals to narrative positioning
• Build the Odos story: Who we are, what we stand for, and why it matters now
• Define and document brand voice, tone, and messaging guidelines
• Craft memorable taglines, product narratives, campaign slogans
• Lead the creation of a hero brand video or bold launch campaign
• Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX
• Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency
• Guide agency, content, and design partners (or build your own creative crew)
• Help us become unforgettable at conferences, podcasts, Twitter, and beyond

You Might Be a Fit If You…

• Have built or evolved a Web3 brand (protocol, product, or media) — or created viral narratives
• Think in memes, archetypes, and emotional hooks, not just features
• Have agency or startup experience as a brand strategist, creative director, or narrative PMM
• Are a strong writer who can do tone-shifting across platforms (tweets, decks, hero copy)
• Understand DeFi deeply and can make complex ideas feel intuitive
• Have a nose for cultural moments and know how to make them your own
• Have led cross-functional initiatives with design, growth, and product

Bonus Points

• You’ve worked with/for top blockchain protocols
• You’ve launched brand campaigns, products, or rebrands that the space noticed
• Experience working with content creators, podcasters, and influencers in Web3
• You’ve written narratives or brand decks for founders