Senior Manager / Manager, Admissions and Marketing - School of Business and Management (Bilingual DBA Program)

Department: Office of the Dean of Business and Management

Job Posting Details

About the Program

The HKUST Bilingual Doctor of Business Administration (DBA) Program is designed for senior executives and business leaders who aspire to drive meaningful change in their industries. The program focuses on emerging technologies, interdisciplinary talent development, and global academic exchange. We are seeking a dynamic and experienced professional to lead the admissions and marketing efforts for this flagship executive doctoral program.

Key Responsibilities

• Develop and execute comprehensive admissions strategies to attract high-calibre senior executives and business leaders, primarily from the Chinese mainland and the broader region.
• Manage the full admissions cycle, including candidate outreach, application screening, interview coordination, and admission committee liaison.
• Plan and implement marketing initiatives to enhance program visibility, including digital campaigns, industry events, alumni referrals, and targeted outreach to corporate partners.
• Conduct market research and competitor analysis to refine positioning and recruitment approaches.
• Build and maintain relationships with prospective candidates, alumni, corporate sponsors, and academic partners.
• Organize admissions events, information sessions, and candidate interviews in Hong Kong, the mainland, and other key markets.
• Collaborate with faculty, program directors, and cross-institutional partners to ensure a seamless and professional candidate experience.
• Provide regular reports and data analysis on admissions funnel metrics, conversion rates, and marketing effectiveness.

Requirements

• Bachelor‘s degree required; Master’s degree preferred.
• Minimum 7-10 years of relevant experience in admissions, marketing, business development, or program management, preferably within executive education, higher education, or professional services.
• Excellent command of written and spoken English and Chinese (including both Putonghua and Cantonese).
• Demonstrated experience in student recruitment, candidate engagement, or client relationship management.
• Strong understanding of the executive education landscape in China and Asia.
• Outstanding interpersonal and communication skills, with the ability to engage senior-level stakeholders with confidence and discretion.
• Proven ability to work independently, manage multiple priorities, and meet demanding targets.
• Willingness to travel frequently within the mainland and occasionally internationally.
• Flexibility to work outside normal office hours, including weekends, during peak admissions periods.

Preferred Qualifications

• Experience with DBA, EMBA, or other executive doctoral program.
• Familiarity with CRM systems and digital marketing tools.
• Existing network within corporate leadership circles in the mainland.

What We Offer

• Competitive salary commensurate with experience and qualifications.
• Opportunity to work with a world-class academic institution and a pioneering bilingual doctoral program.
• Access to a dynamic and international working environment.
• Applicants with less relevant experience may be considered for the position of Manager.

(Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Review of applications will continue until the position is filled.

(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.