Asst Mgr / Mgr, Marketing and Audience Development - 12 months contract

[What the role is]

Support marketing efforts to drive NAC's brand positioning and audience development initiatives in support of NAC's strategic objectives.

[What you will be working on]

Manage consumer marketing campaigns to drive audience awareness, attendance, and participation in NAC's programmes and initiatives

• Support in the planning and implementation of NAC's consumer-facing integrated marketing campaigns, incorporating audience development strategies and frameworks to ensure NAC's audience insights are embedded throughout the planning and programming process
• Collaborate across creative, media, and social agencies to ensure campaign execution is aligned with business objectives and audience growth targets

Provide support marketing to internal teams.

• Work closely with sector representatives as a collaborative marketing partner, providing practical advice on campaigns, messaging, and NAC corp brand application
• In a small team setting, this means: being hands-on and responsive — reviewing materials, aligning on creative direction, and ensuring that NAC's corporate positioning is clearly communicated across all touchpoints, whether a social post, a proposal deck, or an event backdrop; provide advice on how to co-present NAC's brand accurately and effectively within their own channels, developing co-marketing toolkits or guidelines where relevant

Manage NAC corporate website – ensuring that the channel serves as an effective and well-maintained digital hub for both public audiences and the arts community.

• Provide support in the content governance of NAC's corporate website, working closely with NAC content reps on site performance, content updates, and technical improvements.
• Monitor and analyse website analytics to surface actionable insights — including top-visited pages, top-searched keywords, and traffic sources — and translate these into content and SEO improvements that increase organic traffic and search engine visibility

[What we are looking for]

• Minimum 2 years of relevant experience in marketing with demonstrated results.
• Hands-on experience managing organisational websites, including content governance, SEO, and working with web development vendors.
• Strong stakeholder management and communications skills, and the ability to thrive in a fast-paced, small-team environment are required.
• Passionate about Singapore's arts and cultural landscape.

Functional Competencies of Job:

• Brand Strategy & Management
• Marketing Communications Strategy
• Content Creation & Curation
• Programme Implementation