Field Marketing Specialist

ABOUT FORMAL

Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.

ABOUT THE ROLE

A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.

WHAT YOU'LL DO

• Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
• Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
• Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
• Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.

WHAT YOU NEED

• Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
• Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
• Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
• Sharp eye for detail - menu, signage, lighting, name tags, the vibe
• Occasional domestic travel to support events

WHY FORMAL http://Formal.ai

• Real ownership - you’ll shape how we show up to the security community.
• A team that takes events seriously as a growth channel and gives you the budget to do them right.
• Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
• Competitive comp, equity, full benefits.
• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• Flexible PTO