Growth Marketing Lead

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Lead customer acquisition efforts across a broad mix of marketing channels. Run experiments, decide where to invest more, and oversee spending so that effort goes behind the approaches that deliver results.

What you'll do

• Own acquisition programs from start to finish, including how prospects first become aware of the business.
• Design and launch campaigns across paid, account-based, events, partnerships and other emerging channels.
• Assess campaign results and turn successful experiments into repeatable programs that scale.
• Plan and administer the channel budget, moving spend quickly toward what performs and ending what does not.
• Keep positioning, brand and sales aligned so demand efforts move in the same direction.

Requirements

What we're looking for

• Experience leading growth channels at high-growth companies or early-stage startups, such as a founding growth role.
• Experience testing and scaling several channels, including paid, organic and partnerships.
• A history of B2B demand generation or growth marketing work in a quickly expanding company.
• A track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos each month.
• Comfort with funnel metrics and attribution, balanced by sound judgment drawn from experience and logic.
• Ability to look back on past work and explain the reasoning behind decisions in plain language.
• Ability to work from the New York City area on a hybrid schedule.

Bonus points

• Strong educational background.
• Experience building demand generation from zero at an early-stage company.
• Genuine interest in following the startup ecosystem.

Benefits

Compensation and benefits

• Base salary: USD 175,000 to 225,000 per year
• Equity
• Health, dental and vision coverage
• Retirement plan with employer match
• Commuter benefits

Location and work model

• New York, NY, United States
• Hybrid
• Full-time