Community & Field Marketing Lead

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Plan, run and measure a company's presence across events, executive dinners, podcasts, webinars and community programs, with ownership of the follow-up that turns those interactions into sales meetings and opportunities. The role combines hands-on program execution with building repeatable processes the wider team can run.

What you'll do

• Coordinate the company's presence at industry gatherings, covering presentations, exhibits, after-hours gatherings and post-event outreach that converts contacts into meetings.
• Host and grow a series of small executive dinners in target cities, owning the guest list, format and venue.
• Run a short-form audio show end to end, from finding and scheduling interviewees to recording and repurposing episodes into follow-on material.
• Develop a recurring webinar program that delivers real practical value to its audience.
• Build an online community for senior technology leaders.
• Be accountable for in-person and small-group program results, judged on the sales conversations and deal activity they generate.
• Plan shared programs with outside organizations, such as joint gatherings and alliance activities.
• Turn successful programs into repeatable playbooks, budgets and calendars that the team can run independently.

Requirements

What we're looking for

• Established local relationships with venues, suppliers, event organizers and contacts in San Francisco.
• Track record of independently delivering multi-session gatherings, from private dinners to conferences and roadshows, rather than only staffing exhibit booths.
• Prior hands-on work in marketing built around events or community at a young software business.

Bonus points

• Helping product marketing colleagues launch products and run in-person activations.
• Background starting a member community from zero, such as peer groups or advisory panels.

Benefits

Compensation and benefits

• Base salary: $180K to $200K
• Equity

Location and work model

• San Francisco, California, United States
• Hybrid, with 3 days in-office per week
• Occasional travel to events nationwide
• Full-time