Last Mile Delivery Services Growth Manager

Renda is a B2B fulfillment platform that simplifies the process of order fulfilment and retail distribution for both local and international businesses across Africa by providing easy access to first to last mile logistics solutions.

Our vision is to become the largest and most trusted Fulfillment partner for retailers, wholesalers, manufacturers and e-Commerce platforms across Africa.

Key Responsibilities

1. Expansion Strategy Development:

• Lead the development and execution of expansion strategies for the Last Mile

delivery services in alignment with company objectives.

• Identify target markets and assess their viability, considering factors such

as market size, competition, regulatory landscape, and logistical
infrastructure.

2. Market Analysis and Opportunity Identification:

• Conduct comprehensive market research to identify emerging trends,

customer preferences, and opportunities for growth in the logistics sector
across Africa.

• Analyze competitor activities and market dynamics to stay ahead of

industry trends and capitalize on untapped market segments.

3. Stakeholder Engagement and Partnership Building:

• Cultivate and maintain strategic partnerships with key stakeholders

including e-commerce platforms, retailers, manufacturers, and logistics
service providers.

• Collaborate with internal teams to develop innovative solutions and

value-added services to enhance stakeholder satisfaction and loyalty.

4. Customer Acquisition and Retention:

• Develop and implement customer acquisition strategies to drive growth in

user base and increase market penetration.

• Design and execute targeted marketing campaigns to attract and retain

customers, leveraging digital marketing channels, social media, and other
promotional tactics.

5. Operational Optimization:

• Collaborate with cross-functional teams to streamline operational

processes and enhance efficiency in Last-Mile delivery services.

• Identify opportunities for automation and technology integration to

improve service quality, reduce costs, and drive operational excellence.

6. Performance Monitoring and Analysis:

• Establish key performance indicators (KPIs) to track the effectiveness of

growth initiatives and evaluate overall business performance.

• Conduct regular performance reviews and analyses to identify areas for

improvement and inform strategic decision-making.

7. Market Positioning and Brand Awareness:

• Develop and execute branding and positioning strategies to differentiate

our Last-Mile delivery services and build brand awareness in the target
markets.

• Represent the company at industry events, conferences, and networking

opportunities to enhance visibility and establish thought leadership in the
logistics sector.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Logistics, or a related

field; MBA or relevant post-graduate qualification would be an added advantage.

• Proven track record of success in driving growth and expansion strategies,

preferably in the logistics or technology industry.

• Strong analytical skills with the ability to interpret data, analyze market trends,

and develop actionable insights.

• Excellent communication and interpersonal skills, with the ability to build rapport

and negotiate effectively with stakeholders at all levels.

• Strategic thinker with a results-driven mindset and a passion for innovation and

continuous improvement.

• Experience working in multicultural environments and familiarity with the African

business landscape is highly desirable.

Our Vision: To be the largest and most trusted fulfillment partner for retailers, wholesalers, manufacturers and e-Commerce platforms across Africa.