Regional Social Media Strategist (B2B)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role summary:

B2B Social Strategist (SEA). Lead always-on social and engagement for major tech products across Southeast Asia. You’ll manage agencies, influencer programmes, and localisation to drive leads and brand love. Requires 6+ years’ experience, SEA language skills, and technical platform mastery.

Role:

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
• Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
• Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations.

You:

• BA/BS degree or equivalent experience
• 6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
• Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
• Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
• Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
• Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
• Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
• Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.
• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.