Paid Search Specialist (Digital Marketing)

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.

They are now seeking to hire a Paid Search Specialist to drive performance across a client portfolio through strategic planning, execution, and data analysis. This role plays a key part in improving campaign returns, conducting tests, and managing client accounts within agreed objectives and spend limits.

Job Responsibilities

Campaign Planning & Execution

• Build, manage, and optimise Google Ads campaigns across a client portfolio within approved budgets
• Develop campaign plans and strategy recommendations aligned with client goals
• Contribute to multi-channel planning and performance strategy

Testing & Optimisation

• Conduct A/B tests for ad copy and targeting to improve overall results
• Measure testing outcomes and implement agreed performance enhancements
• Monitor spend and budget pacing while recommending adjustments for approval

Analytics & Conversion Tracking

• Analyse Google Ads and GA4 data to interpret outcomes and identify growth opportunities
• Install and test approved conversion codes and tracking pixels via designated tag management processes
• Prepare monthly performance reports with actionable optimisation recommendations

Client & Process Management

• Provide routine performance updates and collaborate with internal teams and clients
• Monitor paid advertising developments and contribute best practices and process improvements

Requirements

• At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns
• Background in an agency or in-house marketing environment managing campaign delivery
• Strong practical experience with Google Ads and GA4
• Hands-on experience with conversion tracking setup and budget pacing management
• Strong analytical capabilities with experience in A/B testing and commercial analysis

Nice-to-Have Skills

• Practical experience working with tag management platforms
• Exposure to multi-channel marketing campaigns
• Experience delivering performance presentations to stakeholders

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits