Associate, Integrated Media Planning

Agency: Omd

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description:

The Associate, Integrated Media Planning assists in the coordination and execution of media plans under the guidance of a Senior Associate. As an entry level role, the Associate is responsible for gathering data to support media recommendations, updating client media activity flowcharts, assisting the team in responding to client needs, preparing purchase authorizations by coordinating input from internal teams, and/or assisting with tracking media expenditures to ensure budget compliance. At an entry-level, the Associate will begin to develop a working knowledge of the media space (all channels) and available media research.
Responsibilities
Support the development of media plans through research, audience analysis, and competitive insights
Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail
Pull and analyze competitive research
Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed
Communicate proactively with team members to flag questions, risks, or discrepancies
Participate in internal, client, and partner meetings, building confidence and presentation skills
Collaborate cross-functionally with strategy, investment, analytics, and operations teams
Demonstrate curiosity and actively build knowledge of the media landscape and CPG space
Qualifications
Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
Knowledge of the principles of advertising, marketing, and media
Proficiency with Office Suite
Excellent written and verbal communication skills
0–1 year of relevant experience (internships included)
Strong interest in media, advertising, consumer behaviors
High attention to detail and strong organizational skills
Ability to manage multiple workstreams and meet deadlines in a fast-paced environment
Collaborative team player with a proactive, solutions-oriented mindset
Eagerness to learn media tools, platforms, and financial processes

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$34,000 - $60,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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