Product Marketing Manager

ROLE OVERVIEW

The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.

KEY RESPONSIBILITIES

POST-CLOSE ACTIVATION

• Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
• Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
• Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
• Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion

POSITIONING & MESSAGING

• Own positioning, messaging, and narrative for Audiohook's platform and key product lines
• Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas

LAUNCHES & SALES ENABLEMENT

• Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
• Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides

CROSS-FUNCTIONAL COLLABORATION

• Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
• Communicate clearly and proactively in a remote-first environment

QUALIFICATIONS

REQUIRED

• 4+ years of B2B product marketing experience
• Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
• Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
• Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
• Comfortable working directly with customers — interviews, advisory boards, win/loss research

PREFERRED

• Experience in adtech, martech, or SaaS
• Experience building reference programs or customer advocacy motions
• Experience in a startup or high-growth company
• Comfort using AI tools to research, draft, and iterate on messaging

WHAT WE OFFER

• Fully remote work environment
• Competitive salary and equity opportunities
• Performance bonuses
• Health, dental, and vision benefits
• Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
• Flexible PTO and remote-friendly culture
• Bi-annual Corporate Offsites
• Opportunity to help shape a function at a rapidly scaling tech company