English SEO Content Lead

Nawy Real EstateWorkablecairo, Maadi, Egypt

Posted 7 OctFound 20 OctSeen 23 minutes ago

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Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.
Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.
Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.
Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.

Establish and maintain SEO content guidelines and standards for English-language content.
Ensure content follows SEO best practices across:
Search intent and topical relevance
Keyword targeting and semantic relevance
Internal linking
E-E-A-T
On-page SEO
Content structure and FAQs
Metadata
Entity optimization
AI-search visibility
Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.

Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.
Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.
Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.

Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.
Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.
Identify content performance trends and translate insights into actionable optimization opportunities.
Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data.
Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.

Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations.
Support the development of writers through coaching, training, feedback, and knowledge sharing.
Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards.
Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.
Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.

4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.
Proven experience in leading, mentoring, and developing content teams.
Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.
Strong analytical and problem-solving skills.
Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.
Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.