Director of Product Marketing

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO.

What you'll do

• Define the positioning and core messaging for the platform, beginning with one priority use case.
• Convert that messaging into written and web-based marketing assets, including case studies.
• Provide campaign materials and proof points to the demand generation lead.
• Own sales enablement so the sales team ramps quickly and closes more effectively.
• Plan and execute go-to-market launches, and establish a consistent process for future ones.

Requirements

What we're looking for

• 6 to 11 years of relevant experience.
• Background in B2B enterprise product marketing.
• Track record of taking products to market and producing customer-facing messaging and documentation.
• A publicly viewable sample of your product marketing work.
• Habitual use of AI tools to work more productively.
• Ability to travel up to 15%.
• Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives.

Bonus points

• Prior product marketing work at a fast-growing enterprise AI business.

Benefits

Compensation and benefits

• Base salary: USD 180,000 to 240,000 per year
• Equity

Location and work model

• San Francisco, CA, United States
• On-site, 5 days per week in office
• Full-time