Content Associate

Job Description:

Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its digital business transformation approach. As the world's only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

In Bulgaria, we manage a global client portfolio and provide a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for 35+ brands, including 400+ transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next.

We're hiring a Content Associate aatMerkle in Sofia.

We're looking for a passionate and data-driven Content Associate to join dentsu's growing Content team. In this role, you'll support content strategy delivery for leading clients, driving organic growth through content planning, analysis, and performance-focused recommendations.

What you'll do:

• Support content and SEO strategies across multiple client accounts.
• Conduct keyword, audience, and content research to identify opportunities throughout the customer journey.
• Create content plans, audits, and recommendations that improve organic performance.
• Monitor search trends, SERP developments, and emerging opportunities in AI-powered search.
• Collaborate with SEO, UX, Digital PR, and other specialist teams to deliver user-focused content strategies.
• Use tools such as SEMrush, Google Analytics, Excel, and PowerPoint to generate insights and reporting.
• Contribute to client presentations, performance reviews, and new business initiatives.

What we're looking for:

• 1+ year of experience in SEO, content marketing, or a related digital marketing role.
• Strong analytical mindset and ability to turn data into actionable recommendations.
• Familiarity with SEO principles, keyword research, and content optimisation.
• Experience using SEO and analytics tools (e.g. SEMrush, Google Analytics).
• Excellent communication and stakeholder management skills.
• Fluent written and spoken English.
• Curious, organised, proactive, and eager to learn.

Nice to have:

• Experience working with large brands or agency clients.
• Knowledge of AI-powered search and LLM visibility.
• Data analysis and reporting skills.
• Additional language skills.

What do we offer:

• We are huge believers in the balance of work, so we offer all our employees 25 days of paid leave and 3 fixed well-being days off a year.
• A hybrid work model for our teams so they can work from the office or the comfort of their home.
• Free parking spaces for all our employees working from the office.
• Complimentary drinks and snacks in the office to keep the energy levels up.
• Parent-friendly culture and potential for additional days off to create new memories with your loved ones.
• Life Insurance, Health and dental insurance plan or, if selected, gift vouchers instead.
• Sports card, partially covered by the company and food vouchers.
• 2 days off for volunteering and numerous charity initiatives throughout the year.
• Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need.

About dentsu:

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000-employee base of dedicated professionals works across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Location: Sofia

Time Type: Full time

Contract Type: Permanent