Specialist, Digital Marketing, VIS, Vietnam

The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels.

Strategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning
• Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions
• Manage campaign budgets and allocate resources to maximize ROI

Content & Channel Ownership

• Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines
• Manage and optimize owned digital properties (website, landing pages, email marketing platforms)
• Drive social media strategy and community engagement across relevant platforms
• Planning and handling Digital Campaign collaboration with customers

Analytics & Performance

• Define KPIs, track performance metrics, and deliver regular reporting to stakeholders
• Conduct A/B testing and leverage data insights to continuously improve campaign effectiveness
• Utilize marketing automation tools and CRM systems to enhance customer journeys

Webinar Operations & Support

• Platform Management: Set up and manage webinar platforms (Zoom Video Webinars/ MS Teams).
• Technical Production: Managing audio/video quality, launching polls, and handling Q&A sessions.
• Content Collaboration: Support speakers with slide formatting, rehearsal coordination, and script timing.
• Post-Webinar Execution: Manage webinar recordings and distribute follow-up materials/surveys to attendees.

Collaboration & Stakeholder Management

• Partner with product marketing, sales, and global marketing teams to ensure integrated go-to-market strategies
• Coordinate with external agencies and vendors to deliver high-quality creative assets and media placements
• Support regional teams with the best digital practices and campaign localization
• Support design and produce eye-catching POS materials (standees, tent cards, posters) to enhance in-store customer engagement.

Innovation & Trends

• Stay current on digital marketing trends, emerging platforms, and competitive landscape in the optical/vision care industry
• Identify and pilot new technologies (e.g., AI-driven personalization, programmatic advertising) to enhance marketing effectiveness

Education / Professional Certification

Bachelor's degree in Marketing, Communications, Business, or related field. Preferably from the medical/optical /FMCG industry

Experience

2–5 years of digital marketing experience, preferably in healthcare, medical devices, or B2B2C environments

Knowledge / Skills / Other characteristics

Good communication and interpersonal skills

Strong problem-solving skills

Able to tactfully handle stressful and difficult situations

Analytical Ability: Data-driven mindset with ability to translate insights into actionable strategies

Communication: Excellent written and verbal communication skills in English; additional languages a plus. Good commercial sense and business acumen

Your ZEISS Recruiting Team:

Doan Le Thuy Duong, Nguyen Thi Hong Hanh, Sayem Chowdhury