Biddable Media Specialist

Purpose of the Position:

Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.

Responsibilities:

• Complete Channel Certification
• Billing/actualizations/Media Authorization Forms (MAF)
• Updating MAFs throughout the year
• Filling out actualization portion of planning documents for all channels
• Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers
• Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.
• Working with Associate Managers on Dashboard and media hygiene checks
• Support Associate Managers with Pacing tasks
• Screenshot decks (on applicable brands or input mock links into SS for IMC & MS&P visibility
• Owning creative specifications on messaging grid for planning and execution
• Transfer Messaging Grids to Traffic Sheets for all channels on a brand
• Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.
• Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated.
• Own updating the Weekly newsletter with industry trends
• Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets
• Ensure App reporting is up to date and inclusive of most recent data
• Confirm brand lift study inputs are received and properly launched.
• Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized.
• Send through Weekly Biddable Highlights to brand and other Demand Gen teams.
• Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard
• Specific channel requests:
• Adthena Reporting- Search
• Doubleverify Site lists- Prog

Requirements:

4 year Degree in Marketing or related field

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.