Product Marketing Lead

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Own product marketing from start to finish, shaping how a software product is positioned and taken to market for several audience segments. Build the sales enablement materials that support go-to-market teams and run product launches across suitable channels.

What you'll do

• Develop the core messaging and narrative that shows each target audience what the product makes possible.
• Create sales enablement collateral such as talk tracks, competitive battle cards and product documentation.
• Lead product launches, including planning the channel mix and supporting materials.
• Partner with go-to-market teams so new business and expansion efforts are well supported.
• Connect positioning, demand generation, brand and enablement into one coherent marketing approach.
• Adapt copy and messaging for different audiences while keeping it clear and precise.

Requirements

What we're looking for

• A background in business-to-business marketing within a rapidly scaling or early-stage company, for example as a first marketing hire.
• Hands-on, end-to-end product marketing experience, including positioning, narrative development, collateral, go-to-market and launches.
• Experience running creative brand campaigns and storytelling.
• Clear, plain writing that is hard to misread.
• The ability to look back on past work and explain the reasoning behind decisions in everyday language.
• A high quality bar and real curiosity about what motivates and drives your audience.
• An analytical mindset with a bias for action.
• Willingness and ability to work in the office part of the week in New York.

Bonus points

• Strong educational background.
• Prior experience marketing to financial, strategic or business development buyers.
• A genuine interest in following the startup world.

Benefits

Compensation and benefits

• Base salary: USD 175,000 to 225,000 per year
• Equity
• Health, dental and vision coverage
• Retirement plan with employer match
• Commuter benefits

Location and work model

• New York, NY, United States
• Hybrid
• Full-time