Founding Product Marketer

Experience: 3+ years

About the role

We're looking for a Founding Product Marketer to own how AthenaHQ shows up in the market. You'll improve the messaging foundation, lead launches, and create the assets that help customers get value fast and help Sales and CS close and retain. This is a hands-on role: you'll work directly with the founders and executive team and have real influence over how we grow.

This role is in-person and based in San Francisco.

What You Will Do

Own Product Marketing End-to-End

• Develop and evolve positioning, messaging, and narrative
• Maintain a crisp understanding of who we serve, why we win, and where we fit in the market

Lead Launches and Announcements

• Plan launch strategy and timelines
• Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
• Partner with Product and Engineering to translate features into customer value

Drive Adoption with Customer Success

• Define adoption goals and success metrics for new features
• Create enablement and customer-facing materials that support rollout
• Capture and distribute learnings from the field

Collect Use Cases and Voice of the Customer

• Run customer interviews and synthesize insights
• Build a use-case library, case studies, and reference stories
• Turn insights into product feedback and roadmap inputs

Support Sales with Practical Enablement

• Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
• Build objection-handling and FAQ resources grounded in real customer conversations
• Partner on sales motions, messaging tests, and pipeline influence

Use AI to Move Faster and Create Better Work

• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
• Improve team workflows with repeatable prompts and lightweight automation

What We Are Looking For

• 5+ years in product marketing, B2B SaaS strongly preferred
• Experience owning messaging and launches for products with both technical and non-technical users
• Strong writing and storytelling across formats: web, email, decks, in-app
• Ability to translate customer needs into crisp product value and vice versa
• Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
• Strong project management; able to ship independently
• Data-informed: you define success metrics and learn from outcomes

Nice to Have

• First or early PMM hire experience
• Building customer evidence: case studies, references, ROI stories
• Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas
• Competitive positioning and category creation experience

What Success Looks Like in Your First 90 Days

• A clear messaging framework the whole company uses
• A repeatable launch process with templates and timelines
• Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative
• A customer insights cadence with a lightweight use-case and quote repository
• A strong cross-functional rhythm with Product ad Customer Success

Compensation
Base salary starting at $130k plus benefits, generous equity plan and PTO policy.

How to apply
Send your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write. Include a brief note on how you use AI day-to-day.

About AthenaHQ

Athena https://www.athenahq.ai helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers such as SoFi, Coinbase, and Paperless Post drive traffic and activate GenAI as the fastest-growing growth channel.

We pride ourselves in a curiosity-first and AI-native culture. We have a team of former founders, indie hackers, MIT PhD, and D1 athletes.