Point Strategist - Strategy Planning Department, Platform Strategy Supervisory Department (PFSD)

Job Description: Business Overview

The Rakuten Group provides more than 70 services across a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel, and digital content; fintech (financial) services such as credit cards, banking, securities, electronic money, and smartphone app payments; mobile services such as mobile carrier operations; and professional sports. By organically linking these services through a membership program centered on Rakuten members, the Group has formed a unique “Rakuten Ecosystem” unlike any other.
*Rakuten's Business Performance
https://corp.rakuten.co.jp/careers/services/

Rakuten Group connects a wide range of services, including e-commerce, fintech and telecommunications, through its membership and Rakuten Points. Platform Strategy Supervisory Department enhances and utilizes marketing assets across the Group.

Department Overview

This role positions Rakuten Points as a marketing asset that drives customer engagement and business growth, leading initiatives from mid- to long-term strategy through execution.
Platform Strategy Supervisory Department Recruitment Page
https://corp.rakuten.co.jp/careers/division/customer_strategy/

Position:

Why We Hire:

Team expansion to strengthen strategy and execution for Rakuten Point value creation.

We are hiring a strategist to lead Rakuten Point initiatives from mid- to long-term strategy through execution as the market evolves.

<Mission>
Evolve Rakuten Points into a marketing asset that shapes customer behavior and supports growth across the Rakuten ecosystem.
<Attractions>
This role offers the opportunity to leverage “Rakuten Points”-one of Japan’s leading marketing assets-and drive change that influences the behavior of tens of millions of users. It is an extremely rare position that allows you to lead the entire process-from strategy development to “execution”-in a seamless manner, involving product teams, data teams, and senior management.

Position Details

<Position Summary>
Use market, customer and business data to develop Rakuten Point strategy and drive new initiatives through execution and improvement.
<Responsibilities>
・Analyze markets, competitors and customer behavior.
・Develop strategy, KPIs and roadmaps.
・Plan new programs and products and assess business viability.
・Lead cross-functional projects with Rakuten services, development and data teams.
・Measure impact and improve initiatives.

Work Environment

A compact, cross-functional team with expertise in strategy, marketing, UX, data and product drives group-wide initiatives.

Mandatory Qualifications:

・Experience in strategy, business, product, marketing or CRM planning.
・Experience in designing KPIs and implementing initiatives based on data (SQL, BI, etc.).

・Skills in structuring complex issues and presenting proposals to and gaining consensus from senior management.
・Cross-functional project leadership experience.
・Advanced business communication skills in Japanese.

Desired Qualifications:

・Experience in points, loyalty, payments, CRM or membership programs.
・Experience with SQL, BI tools or similar analytics tools.
・Experience with P/L, ROI, pricing or business model design.
・Planning or product management experience for large-scale web, app or platform businesses.
・Experience working in English.

Other Information: Additional information on Location

Rakuten Crimson House: Futako-Tamagawa

Related Pages
・Employee Benefits: https://global.rakuten.com/corp/careers/benefit/

・Employee Conditions: https://corp.rakuten.co.jp/careers/information/

・Culture: https://corp.rakuten.co.jp/careers/culture/

#business #producer #productmanager #strategyplanning #marketing #PR #DigitalMarketing #CRM #serviceplanner #operationdiv

Languages:

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)