Digital Advertising Fellow

Rational is hiring a Digital Advertising Fellow to help manage and execute the firm's digital advertising campaigns.

In this role, you will receive hands-on training with digital advertising platforms – such as Meta, Google, Stackadapt, X, LinkedIn, and more. The fellow will also learn about media planning and overall digital strategy as it applies to advertising. Once trained, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish.

Rational represents a wide variety of clients ranging from Fortune 500 companies to trade associations, advocacy groups, and high-profile individuals. Fellows play an integral role in the daily functioning of the firm.

About Rational

Rational helps clients shape markets and move decision makers. We deliver strategic communications, full-service marketing, and integrated public affairs campaigns that drive impact.
For over two decades, we’ve delivered data-driven campaigns that expand and protect the commercial markets our clients depend on. Across sectors and industries, our deep bench of experienced professionals and their relentless dedication to our clients show up in our track record of growth and retention.
Rooted in the success of our longstanding bipartisan Public Affairs practice, our Strategic Communications, Marketing, Digital, and Creative teams collaborate to bring you the best minds across industries. With our suite of AI-backed digital tools and Pinpoint Targeting®, we challenge assumptions and take nothing for granted. As results-driven partners, we pursue the most effective solutions for your organization.
We are employee-owned. Every member of the Rational team is personally invested in our clients’ success. That means owner level attention and always-on responsiveness, every time.

Requirements

• 0-6 months experience with hands-on-keyboard digital advertising, social media, or digital strategy
• Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
• Superior communication skills: comfortable managing and handling internal and external communications with grace and ease
• Experience with reporting on paid/owned/earned social media
• Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform’s native measurement solutions
• Extreme attention to detail and strong writing skills are required
• Ability to work both independently and as a collaborative team

Bonus Points:

• Experience with hands-on-keyboard advertising placement with any the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
• Experience in public affairs/advocacy setting is a plus
• Basic HTML knowledge is a plus
• Basic knowledge of organic search engine optimization is a plus

Benefits

The Rational Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office. Fellows are expected to work 40 hours per week and earn $20/hour.

Fellows will work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday.

Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational office. Additionally, a member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.