National Brand Ambassador, Martell

1. Brand Education & Mentoring

• Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac
• Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
• Execute a mentoring programme with key trade customers
• Identify and conduct tastings/education for target groups of consumers / opinion leaders.
• Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.
• Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.
• Convert target consumers and influencers to the brand through tasting and brand education.
• Keep an on-going relationship with key flagship bars, outlets & whisky stores.
• Represent the brand at key events.
• Support the local team in the business where possible, with brand visibility, education and communication.

2. Brand Management/Insight

• Support implementation, tracking and evaluation of planned promotional activity in the trade.
• Propose, present and trial new brand initiatives, either international best practice or locally-developed.
• Highlight and promote the brand activities to relevant media/press contacts.
• Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

3. Social Networking

• Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Target Hire Date: 2025-11-17