Social Media Manager

About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

You'll run Campfire's social presence and turn it into a real channel: the company voice on LinkedIn and YouTube, a credible presence in the Reddit communities where our buyers ask questions, and the executive and employee voices that make a B2B brand feel human. You'll own strategy, programming, community management and reporting, working closely with our content, video and influencer teams.

What you'll do

• Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline.
• Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts).
• Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers.
• Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification.
• Own community management and social listening: respond, escalate, and route insights to Product, Product Marketing and Support.
• Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads).
• Report monthly on channel performance and what we learned, and test formats constantly.

What you'll bring

• 6+ years managing B2B social for a company or brand, with proof you've grown a channel and an audience.
• Excellent short-form writing and a sharp eye for what works on LinkedIn, YouTube and Reddit specifically; you know these are three different cultures.
• Hands-on YouTube channel management (analytics, packaging, Shorts).
• Reddit fluency: you understand subreddit norms and moderation, and how to build credibility without getting the brand banned.
• Comfort working with video (briefing, light editing, captions) and with scheduling and listening tools.
• Judgment and speed; you can handle a live moment or a tricky thread without escalating everything.

Nice to have

• Experience building executive or founder personal brands.
• Basic design skills (Figma or Canva) for on-brand templates.
• An understanding of how social and community content influences AI-answer visibility.

What success looks like in 30 days

• Channels and audience audited; social strategy, cadence and KPI framework published.
• Executive social program live with at least two leaders.
• Reddit playbook agreed with SEO & AEO and active participation under way.