Manager, Sales & Marketing (Digital Channel)

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Job Summary:

This position is responsible for driving sales growth through digital channels, optimizing customer acquisition strategies, and enhancing brand visibility. The role leverages digital tools, sales, and marketing strategies with key business partners to increase digital sales conversions, particularly in the auto loan segment.

Key responsibilities include:

1. Dealer and Partner Digital Engagement.

• Promote the adoption of digital sales tools among automotive marketplaces and dealers to expand reach
• Build strategic alliances with automotive platforms to boost brand visibility and loan applications.
• Optimize end-to-end digital customer journeys to enhance user experience and increase conversion rates.

2. Marketing campaign

• Launch marketing campaigns with business partners to increase digital sales.
• Monitor and improve key performance metrics, including cost per acquisition (CPA).
• Analyze campaign performance and optimize for maximum ROI.
• Provide insights and recommendations to improve digital sales strategies.
• Monitor market trends and competitor digital strategies to stay ahead of industry developments.

3. Digital Sales & marketing Compliance

• Ensure all digital acquisition activities comply with regulatory and internal risk policies.
• Ensure digital marketing and onboarding adhere to financial industry guidelines.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.