Digital Marketing Executive - Oracle Eloqua( 6 Months Fixed Term Contract)

Position Details

• Position: Digital Marketing Executive
• Location: Dubai, UAE
• Employment Type: Temporary Contract
• Contract Duration: 6 months
• Working Arrangement: Office-based

Job Purpose

Duties for the Digital Marketing executive will include campaign management, setting up conversion pixels to track campaign ROI.

Core Duties and Responsibilities

• Administration of Email Marketing (experience in oracle Eloqua), SMS & digital marketing platforms (Facebook business manager, Google Ads & other Google Tools) — 20%
• Execute email marketing campaigns, nurturing campaigns, web form creation-processing & landing page creation. — 15%
• Data management and segmentation for all digital marketing campaigns. — 20%
• Collating and analyzing data from all Digital Marketing Channels to track ROI. Providing actionable insight to marketing teams. — 10%
• Set-up marketing channel tracking using Google Analytics/ Google Tag Manager. — 10%
• Perform website audits and SEO. — 10%
• Coordinate with media agencies to monitor ongoing digital/ social advertisements. — 10%
• Providing campaign best practice support, guidance and training to Marketing. — 5%

Requirements

Minimum Qualifications, Experience and Skills

Education

• Qualification in business, marketing management, or a related discipline.

Experience

• Minimum 2 years of relevant experience in an agency or in-house environment.
• UAE/GCC experience is preferred.

Skills and Knowledge

• Fluency in spoken and written English.
• Good level of competency in Oracle Eloqua.
• Experience with email marketing, SMS marketing, digital advertising platforms, Google Ads, Facebook Business Manager, Google Analytics, and Google Tag Manager.
• Knowledge of campaign management, data segmentation, ROI analysis, website audits, and SEO.