Head of Brand & Retail Expansion

Optimal, on behalf of its clients, Bleecker & Love, a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion.

We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new audiences.

The Head of Brand & Retail Expansion will own marketing and growth for Bleecker & Love end-to-end: creating and running marketing campaigns, designing brand activations, and building new retail and co-branding partnerships. This is a hands-on, high-ownership role for someone who wants to build the next chapter of a growing, handmade Greek brand.

Key Responsibilities

Marketing & Campaigns:

• Plan, create, and execute marketing campaigns across digital, social, and offline channels
• Develop the content and communication calendar in line with brand identity and seasonal collections
• Track campaign performance and adjust strategy based on results

Brand Activations:

• Conceive and plan activations that build visibility and community around the brand
• Coordinate execution with internal team and external suppliers/vendors

Retail Partnerships & Co-Branding:

• Identify and approach retail stores, concept stores, and boutiques for new stocking and co-branding opportunities
• Negotiate and manage terms of retail partnerships
• Expand and manage relationships with existing partners (museums, hospitality, brands — building on current collaborations)

Relationship-Building & Business Development:

• Build and maintain a network of retail, hospitality, and brand contacts to fuel future collaborations
• Represent Bleecker & Love at relevant industry events and meetings
• Bring new partnership and expansion opportunities to the founder for decision-making

Requirements & Qualifications

• 3–6+ years in marketing, brand management, or retail/business development (fashion, lifestyle, or design-led brands preferred)
• Track record of running marketing campaigns and/or building retail or partnership relationships
• Experience planning events or brand activations is a strong plus
• Comfortable operating solo in a small company, wearing multiple hats
• Excellent communication and negotiation skills
• Fluent in Greek and English (additional languages a plus, given international expansion goals)
• Based in or able to work hybrid from Athens

Success Looks Like

• A consistent, effective marketing campaign calendar driving brand awareness and sales
• New retail/co-branding partnerships signed and active
• A growing network of retail, hospitality, and brand relationships feeding future opportunities

What We Offer

• High ownership and direct influence on brand direction and growth
• Hybrid work arrangement based in Athens
• A creative, handmade-in-Greece brand with real international potential