Ice Cream Customer Strategic Planning Lead

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

THE ROLE

The purpose of this role is to lead the Customer Strategy & Planning (CSP) agenda for the The Magnum Ice Cream Company in Romania & Moldova, ensuring the translation of category and commercial strategies into winning customer and channel plans. The CSP Lead is responsible for developing and governing the overall promotional, category growth, and customer planning strategy, ensuring strong execution across key accounts and channels.

By collaborating closely with Customer Development, Marketing, and cross-functional teams, the role drives sustainable growth, strengthens strategic customer partnerships, and maximizes the effectiveness of investments to deliver business objectives and market competitiveness.

WHAT YOU’LL BE RESPONSIBLE FOR

• Lead the Customer Strategy & Planning agenda for the Ice Cream business, translating category and commercial strategies into winning customer and channel plans.
• Develop and execute customer, category, and channel growth strategies that drive sustainable business growth and market competitiveness.
• Partner closely with Customer Development and Ice Cream Marketing teams to create Category Growth Plans, set targets, and ensure flawless execution.
• Own the development and governance of the promotional strategy, ensuring optimal investment allocation and promotional effectiveness.
• Translate Ice Cream business priorities into actionable customer plans aligned with commercial objectives and shopper needs.
• Drive the delivery of the Ice Cream operational business plan in the market in collaboration with Customer Development, Marketing, and cross-functional teams.
• Provide leadership and direction to CSP teams, ensuring consistency, excellence, and best-practice deployment across customers and channels.
• Identify growth opportunities through customer, channel, category, and shopper insights, converting them into actionable plans.
• Monitor commercial performance, evaluating sales, market share, profitability, and promotional ROI to optimize results.
• Build and maintain strong strategic relationships with key internal stakeholders and external customer partners.
• Lead the customer planning and forecasting processes, ensuring alignment between customer strategies and business objectives.
• Identify risks and opportunities, driving corrective actions and continuous improvement initiatives to deliver growth targets and strengthen customer partnerships.

WE’RE LOOKING FOR SOMEONE WHO HAS THE FOLLOWING SKILLS:

• Strong strategic thinking with the ability to translate business objectives into effective customer, channel, and category plans.
• Excellent analytical, planning, and commercial acumen, with the ability to turn insights into actionable growth opportunities.
• Strong stakeholder management and relationship-building skills, with the ability to influence across functions and levels.
• Proven leadership capabilities, including coaching, developing, and aligning teams towards common objectives.
• Excellent communication, presentation, and negotiation skills.
• Strong problem-solving and decision-making abilities in a dynamic and fast-paced environment.
• Results-oriented mindset with a focus on execution excellence and continuous improvement.
• High level of adaptability, resilience, and agility in managing changing business priorities.
• Ability to work independently with minimal supervision while fostering strong cross-functional collaboration.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.

HAS THE FOLLOWING EXPERIENCES & QUALIFICATIONS:

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• Proven experience in Customer Strategy & Planning, Customer Marketing, Trade Marketing, Category Management, or Customer Development.
• Demonstrated experience leading commercial, category, or customer growth initiatives in a FMCG environment.
• Experience in translating brand and category strategies into customer and channel execution plans.
• Strong understanding of promotional planning, investment management, and commercial performance analysis.
• Experience working cross-functionally with Sales, Marketing, Finance, and Supply Chain teams.
• Fluent English, both written and spoken.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience managing and influencing senior stakeholders and strategic customer relationships.
• Ice Cream category experience is considered an advantage, but is not essential.

WHY JOIN US?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

READY TO BUILD THE FUTURE OF ICE CREAM?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

ADDITIONAL INFORMATION

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.