Store Manager (Retail)

Job Purpose:*

To lead the store to deliver an iconic, world-class customer experience, drive sales and profitability, and build a high-performing team that lives the Victoria's Secret brand values: Passion, Customer Obsession, and Empowerment.

*Key Responsibilities:*

*A. Sales & Business Leadership:*

• Own full P&L responsibility for the store - drive sales, KPIs (Conversion, UPT, ADS, AUR)
• Analyze sales reports and create strategic action plans to achieve monthly and yearly targets
• Drive loyalty program (Angel Card), Bra Fit events, and new collection launches

*B. Customer Experience:*

• Ensure every customer receives an elevated, intimate and inclusive bra fitting and styling experience
• Model VS Selling Behaviors - Greet, Discover, Fit, Style, and Inspire loyalty
• Handle VIP and escalated customer concerns with professionalism

*C. Team Leadership & Development:*

• Recruit, train, coach and retain top talent - build a strong pipeline of Assistant Managers and Supervisors
• Conduct daily huddles, weekly trainings on product knowledge (Bra, Panty, Beauty, PINK)
• Drive performance management, succession planning and engagement

*D. Operations & Visual Merchandising:*

• Ensure full compliance with VS Visual Merchandising guidelines, brand standards and VM directives
• Maintain operational excellence: Stockroom, inventory accuracy, shrink control, health & safety, and audit compliance
• Ensure all promotions, pricing, and marketing are executed flawlessly

Requirements

Qualifications:*

• Bachelor's Degree preferred
• 4+ years of Store Management experience in premium / luxury fashion, beauty, or lingerie retail (Zara, H&M, Sephora, etc.)
• Proven track record of achieving sales targets and leading large teams (15+ staff)
• Strong business acumen, fluent in English, excellent communication skills
• Passion for Victoria's Secret brand and empowering women.