Senior Digital Strategist

Rational is hiring a talented, detail-obsessed Senior Digital Strategist with a knack for digital marketing and advertising to join its quickly growing digital team in its DC office.

The ideal candidate will work directly with clients and internal teams to implement carefully planned digital and content strategies. The ideal candidate will have experience working with social media strategy and creative content, social media advertising and analytics, and working with clients to help them achieve their goals.

About Rational

Rational helps clients shape markets and move decision makers. We deliver strategic communications, full-service marketing, and integrated public affairs campaigns that drive impact.
For over two decades, we’ve delivered data-driven campaigns that expand and protect the commercial markets our clients depend on. Across sectors and industries, our deep bench of experienced professionals and their relentless dedication to our clients show up in our track record of growth and retention.
Rooted in the success of our longstanding bipartisan Public Affairs practice, our Strategic Communications, Marketing, Digital, and Creative teams collaborate to bring you the best minds across industries. With our suite of AI-backed digital tools and Pinpoint Targeting®, we challenge assumptions and take nothing for granted. As results-driven partners, we pursue the most effective solutions for your organization.
We are employee-owned. Every member of the Rational team is personally invested in our clients’ success. That means owner level attention and always-on responsiveness, every time.

What You'll Be Doing

• Managing internal and client relationships for digital marketing campaigns
• Customizing digital and social media strategies to use the best tactics based on client business goals
• Analyzing emerging and ongoing social and digital conversations, and strategically advising clients on emerging digital strategies and future campaigns
• Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising

Requirements

• 2-4 years of communications, digital, or political experience
• Strong attention to detail, with the ability to handle multiple projects simultaneously
• Familiarity with the professional use of digital media channels
• Strong professional working knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Wordpress, SEO, etc.
• Problem-solving and creativity skills in the context of the Internet, its online tools and potential media that can be reached via the web
• Familiarity with digital advocacy tools such as Every Action, Nationbuilder, Phone2Action, or Action Network
• Working knowledge of email tools such as Iterable, MailChimp, Every Action, Constant Contact, Salesforce Marketing Cloud, etc.
• Excellent leadership, organizational, time management, multi-tasking and problem-solving skills
• Excellent written and verbal communication skills
• Experience managing the creative process – including writing and design – for paid advertising, social media, video production, email marketing, or email fundraising
• Bachelor's Degree

Benefits

Why Join Rational?

• Collaborative team environment with exposure to high-impact work across public affairs, strategic communications, marketing and digital
• Competitive compensation and benefits, including medical, dental, and vision, 401(k) corporate match, and paid time off
• Participation in our ESOP (Employee Stock Ownership Plan)
• Professional development and growth opportunities in a dynamic, fast-paced environment
• Hybrid work model with flexibility: this role requires in-person work at our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.