Growth Marketing Lead

About the company

Our client is a fast-growing internet company.

The role

Raydar is recruiting for this role on behalf of our client. Lead unpaid growth marketing and partnership efforts, covering content, social media, media relations, search and referral programs. The role calls for strong independence and a hands-on, test-and-learn approach in an early-stage setting.

What you'll do

• Launch and grow social, media relations and content channels that expand reach and bring in new customers.
• Establish and manage collaborations with creators, trade groups and other platforms to reach new audiences.
• Design referral, affiliate and advocacy programs that turn satisfied customers into promoters.
• Own the strategy for search engine optimization and for visibility in AI-driven answer tools.
• Run quick experiments on new channels and special projects, stopping what underperforms and investing more in what works.
• Partner with marketing, sales and engineering colleagues to identify high-leverage growth opportunities.
• Produce and film original content, including short-form video, for social and professional networks.

Requirements

What we're looking for

• At least 4 years of hands-on experience launching and growing unpaid acquisition programs at a high-growth startup or marketplace.
• Experience in an early-stage company, building programs from scratch.
• Background in consumer-facing marketing to a non-specialist audience, including social media, media relations, partnerships and email newsletters.
• Demonstrated success growing followings on major social networks.
• Evidence of increasing reach and winning customers without paid media.
• Comfort working independently with a high degree of autonomy.
• Bachelor's degree from a top 50 US university.
• Able to work on-site five days a week in the New York area, or ready to move there.

Bonus points

• Content creation experience, including short-form video production.
• Prior experience in a marketplace business.
• Existing relationships with creators and journalists.

Benefits

Compensation and benefits

• Base salary: USD 120,000 to 175,000 per year
• Equity
• Health, dental and vision coverage
• Flexible time off
• Commuter benefits

Location and work model

• New York, NY, United States
• On-site, 5 days per week in office
• Full-time