Digital Associate (AI & Automation)

Rational is hiring a talented, detail-obsessed Digital Associate (AI & Automation) to join its quickly growing digital team in its DC office. The ideal candidate will sit on the digital team but specialize in generative AI, automation, and data-driven communications strategies. This Associate will help Rational and its clients understand what AI means for communications, marketing, and advertising in 2026 and how to put it into practice.
The ideal candidate will have a mix of traditional digital marketing experience and hands-on knowledge of emerging AI tools. This includes experience with generative AI applications and the ability to evaluate different large language models (LLMs) for specific use cases. Experience with creating AI-assisted automations and coding languages such as Python or JavaScript are strong pluses.
In addition to AI implementation, this role will include client-facing responsibilities, including advising on digital strategies, running campaigns, and serving as a bridge between cutting-edge technology and client needs.
About Rational

Rational helps clients shape markets and move decision makers. We deliver strategic communications, full-service marketing, and integrated public affairs campaigns that drive impact.
For over two decades, we’ve delivered data-driven campaigns that expand and protect the commercial markets our clients depend on. Across sectors and industries, our deep bench of experienced professionals and their relentless dedication to our clients show up in our track record of growth and retention.
Rooted in the success of our longstanding bipartisan Public Affairs practice, our Strategic Communications, Marketing, Digital, and Creative teams collaborate to bring you the best minds across industries. With our suite of AI-backed digital tools and Pinpoint Targeting®, we challenge assumptions and take nothing for granted. As results-driven partners, we pursue the most effective solutions for your organization.
We are employee-owned. Every member of the Rational team is personally invested in our clients’ success. That means owner level attention and always-on responsiveness, every time.
What You'll Be Doing

• Managing internal and client relationships for digital marketing campaigns
• Customizing digital and social media strategies to align with client business goals
• Exploring and implementing AI-powered solutions for communications, marketing, and advertising
• Advise senior leaders on best practices for the use of generative AI in campaign strategy, media monitoring, and content development
• Automating workflows for digital marketing functions such as media clip reporting, audience segmentation, and ad targeting
• Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising
• Analyzing emerging and ongoing digital conversations and strategically advising clients on future campaigns
• Evaluating and recommending AI tools based on task, industry, and client need

Requirements

• 0–2 years of communications, digital, political, or data/AI-related experience
• Maintained competence in implemented AI by testing new technologies, exploring practical applications, and staying connected to industry communities. Particularly in marketing, communications, and advertising
• Hands-on experience with workflow automation tools such as Zapier, Make, or monday.com
• Strong attention to detail, with the ability to handle multiple projects simultaneously
• Familiarity with professional use of digital media channels
• Strong professional working knowledge of Facebook, Twitter/X, LinkedIn, YouTube, and emerging platforms
• Familiarity with AI-powered analytics or traditional social analytics experience (e.g., Brandwatch, Sysomos, etc.) is a plus
• Coding experience in Python, JavaScript, or other languages is a plus
• Problem-solving and creativity skills in the context of the internet and digital ecosystems
• Excellent leadership, organizational, time management, and communication skills
• Bachelor’s Degree

Benefits

Why Join Rational?

• Collaborative team environment with exposure to high-impact work across public affairs, strategic communications, marketing and digital
• Competitive compensation and benefits, including medical, dental, and vision, 401(k) corporate match, and paid time off
• Participation in our ESOP (Employee Stock Ownership Plan)
• Professional development and growth opportunities in a dynamic, fast-paced environment
• Hybrid work model with flexibility: this role requires in-person work at our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 60,000 - 65,500 USD annually.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.