Brand Manager - Consumer

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Cx Brand Manager

Location: Milano, Italia. Hybrid

Job Description

The Cx Brand Manager will help translate the strategy for Consumer brands (Cetaphil, Benzac, Onilaq) into a local market plan to maximize brand value, achieve sales, profitability, and market share targets, and manage the local marketing mix within the budget. Additionally, it involves exploring new market opportunities, understanding the consumers and patients journey, monitoring the market, and creating action plans, also towards an integrated approach.

All actions must comply with national laws (like Law 231 and D.lgs 81/08), Galderma's Code of Ethics, Pharma Industry Laws (including Farmindustria Code), and any other relevant codes, standard operating procedures (SOPs), and working instructions.

Key Main Responsibilities

• Develop effective promotional and communication plan for Cx portfolio tailored to each channel in conformity with objectives and global guidelines, collaborating with trade marketing specialist.
• Responsible for the management of the budget, keeping it under control
• Analyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution - and collaborate for forecasting of product demand, with Sales, Market Intelligence and Supply
• Drive customer engagement to win at shelf - both physical and digital
• Build and monitor the sampling strategy
• Creates and adapt promotional materials, cooperating with agencies, and in collaboration with internal stakeholders
• Strictly collaborate with agencies and internal shareholders for Media Strategies, and coordinate assets localization and creation
• Be a key point of reference for Sales and strictly collaborate with Medical team
• Actively collaborate cross-function and cross-BUs, for Integrated Dermatology Strategies (IDS)

Skills & Qualifications

• University Degree with a Marketing/Economic background
• 5 to 8 years experience in Marketing (Product/Brand Management) of Pharma/FMCG industry (consumer focus / dermo-cosmetic experience)
• Strong practical knowledge or experience in Sales in Pharma is a plus
• Proven experience in marketing rounded role, mixing qualitative and analytics tasks
• Sound Digital experience and knowledge
• Knowledge of Medical Visit strategy and congresses is considered a plus
• Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
• Fluent in Business English (Italian mother tongue preferably)
• Office tools
• Veeva Vault knowledge (nice to have)
• Previous experience working in a matrix organization with international exposure