Lead - Offline Partnerships & Cross-Sell

Base Location: Noida (Extensive Pan-India Travel Required)

Role Overview
We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with
an entrepreneurial mindset in ambiguous, fast-moving environments.

Key Responsibilities

• Act as the single-point owner for driving cross-sell initiatives through offline teams across regions
• Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time
• Ensure consistent execution of cross-sell programs across all locations
• Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling
• Build and refine cross-sell playbooks in collaboration with central teams based on field learnings
• Act as the voice of the field by gathering structured feedback from frontline teams and leaders
• Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams
• Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion
• Ensure data accuracy, reporting discipline, and timely business reviews
• Use MIS and insights to drive accountability and course correction
• Work closely with senior offline leaders, product, operations, and analytics teams
• Influence without authority and drive alignment across multiple stakeholders

Candidate Profile
Experience

• 8–14 years of overall experience (flexible for exceptional candidates)
• Strong exposure to field-led or offline businesses with multi-location operations
• Prior experience in startups, founder’s office roles, early-stage ventures, or P&L; ownership is strongly preferred

Mindset & Traits

• Entrepreneurial mindset with strong ownership orientation
• High hunger to grow and visible career ambition
• Comfortable with ambiguity, travel, and on-ground problem solving
• High energy, resilience, and strong bias for action
• Excellent relationship-building skills with senior leaders and field teams

Skills

• Strong Excel skills including MIS creation, dashboards, and analysis
• Structured thinking and clear communication
• Ability to convert unstructured field inputs into actionable business insights
• Comfortable presenting insights and recommendations to senior leadership

What Success Looks Like (12–18 Months)

• Cross-sell becomes a scaled, repeatable growth engine through offline teams
• Clear ownership, execution playbooks, and MIS established across locations
• Strong trust and working relationships built with regional and city leaders
• Field feedback consistently influencing product and business decisions

Why This Role

• High-impact, high-visibility role working closely with leadership
• Opportunity to shape and scale offline × digital cross-sell at a national level
• Ideal for candidates seeking real ownership rather than a desk-bound GM role