Marketing Content & Design Specialist

Job Description:

This is an ON SITE position.

Key Responsibilities

• Design and produce marketing materials for print and digital channels, including:
• Brochures, flyers, signage, and other customer-facing materials
• Product literature, spec sheets, one-pagers, and sales presentations
• Digital advertising assets, including PPC and display ads
• Social media graphics and visual content
• Website graphics and landing page assets
• Email marketing graphics
• Trade show signage, booth graphics, and promotional materials
• Internal communications and branded materials
• Collaborate with marketing, sales, and product management teams to develop creative solutions that communicate product value and support business objectives
• Develop creative assets that maintain consistency with established brand standards across multiple brands and channels
• Support integrated marketing campaigns, product launches, trade shows, dealer programs, customer events, and other promotional initiatives
• Prepare production-ready files for commercial printing and digital publication
• Manage multiple projects simultaneously while meeting deadlines and maintaining high creative standards
• Organize and maintain digital asset libraries, templates, and marketing files
• Stay current on graphic design trends, marketing best practices, and emerging creative technologies

Qualifications

Required

• Bachelor's degree in Graphic Design, Marketing, Visual Communications, or a related field
• 1-4 years of professional graphic design or marketing design experience
• Experience creating marketing materials for B2B, industrial, manufacturing, construction, transportation, environmental services, heavy equipment, or other technical industries
• Proficiency with Adobe Creative Cloud, including:
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Strong understanding of typography, color theory, layout, composition, and visual hierarchy
• Experience producing both print and digital marketing assets
• Ability to work within established brand guidelines while delivering creative and effective marketing materials
• Strong organizational skills and ability to manage multiple projects simultaneously
• Excellent communication, collaboration, and attention-to-detail skills

Preferred

• Experience creating digital advertising creatives for Google Ads, LinkedIn, Meta, or similar platforms
• Understanding of B2B social media best practices and content strategies
• Familiarity with marketing automation platforms, CRM systems, CMS platforms, or project management tools
• Photography, video editing, or motion graphics experience a plus

What Success Looks Like

The successful candidate:

• Maintains a strong portfolio showcasing both print and digital design work
• Understands how design contributes to marketing performance and business growth
• Creates visually compelling content while maintaining brand consistency
• Effectively communicates complex or technical product information through design
• Takes initiative, embraces feedback, and continuously improves creative execution
• Thrives in a collaborative, team-oriented environment