SFMC Consultant | Hybrid - Makati/BGC

Roles & responsibilities

Workstream Leadership & Delivery Management

• Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.
• Manage project risks, dependencies, sprint backlogs, and quality gates.
• Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.

Solution Architecture & Platform Integration

• Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
• Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.
• Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.

Data, Audience & Personalization Strategy

• Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes.
• Ensure compliance across consent management, deliverability best practices, and privacy requirements.

Analytics, Optimization & Value Realization

• Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement.
• Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives.

Team Leadership & Knowledge Development

• Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality.
• Contribute to capability building, reusable accelerators, playbooks, and best practice assets.

Required Skills & Expertise

SFMC Platform Expertise

• Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio.
• Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic.

Consulting & Leadership Skills

• Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans.
• Strong stakeholder management, facilitation, and communication skills with senior business and technical teams.
• High-quality documentation, solution storytelling, and synthesis of technical and functional inputs.

Data & Integration Acumen

• Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships.
• Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems.
• Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices.

Analytics & Optimization Skills

• Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama).
• Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization.

Qualifications

• B.E./B.Tech/MBA
• 5 - 8 years of experience in Marketing Automation, MarTech, or SFMC delivery.

Additional Details

• Work arrangement: Hybrid - Makati or BGC office