Senior Brand Designer

The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product.

Job Description: Role Overview

We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.

Key Responsibilities

1. Brand Identity & Systems

• Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration
• Develop brand guidelines and design toolkits that other teams can use without breaking the system
• Translate brand positioning and strategy into compelling visual identity
• Own design quality from early concepting through to final delivery

2. Collaboration & Presentation

• Work closely with Creative leads to align brand expression with strategy
• Present work clearly and confidently to internal stakeholders and clients
• Articulate the thinking behind every creative decision
• Contribute to pitches and new business presentations, often under tight timelines
• Mentor junior designers and provide clear, actionable feedback.

3. AI-Powered Creation

• Use AI tools to accelerate ideation and visual exploration:
• Midjourney, Adobe Firefly, Magnific

4. Speed, Quality & Scale

• Manage multiple projects simultaneously without losing quality
• Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA
• Adapt brand systems for bilingual English/Arabic applications

Required Skills

Software

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Figma

AI Tools

• Midjourney / Adobe Firefly
• Magnific / Topaz for image enhancement

Experience Profile

• 5–7 years in branding and visual identity design
• Agency experience
• Portfolio demonstrating identity systems built from scratch or significantly evolved
• GCC / Saudi market understanding

Personality & Mindset

• Thinks in systems, executes with precision
• Curious about AI and actively integrates new tools into workflow
• Strong visual taste and cultural awareness
• Reliable and self-driven under deadline pressure

Location: Cairo

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent